Caring for your shoes

Shoes are made to be worn! They don’t benefit from being left in the box and simply being got out to be admired. By wearing and cleaning them you will keep the leather soft and nourished so it won’t dry out and crack. Also, any glue used in the making of your shoes can dry out if not worn resulting in soles coming away from the upper. So, please wear and enjoy your shoes that are looking after the feet you love so well.


General hints and tips for you.

It's advisable to use a waterproof spray on any new pair of shoes to nourish and protect them from damp.


Leather is a skin and needs to be hydrated and nourished just like our own!Clean your leather shoes with a soft rag to get rid of fine traces. To care for the leather, apply leather cleaner/conditioner with a cloth rag and leave to dry. There's no use in polishing leather shoes or boots too soon, so wait a few weeks until after you've bought them and then use a wax product or shoe cream. Remember to get one that's either colourless or the same colour as your shoes! Leave to dry naturally and then gently buff with a soft brush or cloth rag.

Suede and Nubuck:

Suede and Nubuck is more fragile than ordinary leather and harder to take care of. Don't use wax polish; get hold of a suede cleaner to use on stubborn stains and always use a very soft cloth rag, a slightly dampened cloth or a gentle scrubber designed for use on suede. For heavily soiled shoes or stains, try using some sticky tape wrapped around your fingers to gently stroke the area, then brush to restore the nap

Synthetic material:

Synthetic materials are less fragile than natural leather. Clean your synthetic shoes with a damp cloth or a gentle brush, polish and waterproof.

Patent leather:

Patent leather is super-shiny and easily gets marks on it. Clean yours with a sponge and soapy water and remove stains with a cloth dipped in non-acetone stain remover (nail varnish remover does the trick!).

Storing shoes

Keep your shoes well away from damp, in a dry, clean place. If you can, store them in their original boxes or tidy them away in a shoe organiser rack at the end of the season. To ensure your shoes retain their shape and don't get crushed, use wooden shoe trees (though these are quite costly), but don't buy them too big or they'll stretch your shoes. Or you can always stuff them with newspaper or silk paper to make them retain their shape.


Care & Use Guidelines for Joya Shoes

Joya footwear is a high-quality product built with leading internationally patented Joya Sole Technology, developed in Switzerland. To experience the most fulfilling and long-lasting use of your Joya footwear, we ask you to carefully read the following care and use guidelines: 

Advice Regarding Leather

Joya footwear is made of extremely high-quality natural leather that requires reasonable care; sensitivity to water and scratching are a part of its natural attributes. For best results apply suitable leather treatment products to your Joya footwear. Note that as with all leathers its color may fade and that slight variations in its color are not uncommon. Occasionally synthetic leather is also utilized in some Joya footwear products. 

Sole Characteristics

The midsole of Joya footwear is encapsulated by a ½ millimeter thick protective film layer. This extremely thin and highly elastic protective film layer surrounds the delicate soft-elastic midsole, thus giving Joya footwear its unique active comfort feature. Pay attention not to mechanically damage this protective film layer. The sole of the footwear is very flexible and hard wearing. It will take at least four million steps before the high tech material wears out -- this equates to approximately two years of use, but may vary slightly from individual to individual (based on user weight and on which surfaces used). With time and use the body will become increasingly more accustom to Joya footwear and to its unique active comfort feature. 

Advice Regarding Use

Joya footwear is not a substitute for daily exercise. If you intend on using Joya footwear as part of your exercise and well-being program, we advise that for best results you consult a fitness or medical professional such as a personal trainer, physical therapist or physician. If you intend on using Joya footwear as means of helping treat pain, known ailments and/or problems with your feet, ankles, legs, joints, back etc. we advise that for best results you consult your Doctor.

Important Shoe Care Recommendations

Joya Shoe Care Advice